The story of Kuensel is the story of Bhutan.
As the pioneer of the Bhutanese media the birth of Kuensel was a part of Bhutan's
Over the decades Kuensel has grown with Bhutan. Kuensel has presented Bhutan's image
to the world and has been a mirror for Bhutan to look at itself. Kuensel not only
reflects events but also is a part of the change in Bhutan's evolution from a monarchy
to a democracy.
Kuensel was founded in 1967 as an internal government bulletin. In 1986 it was reformatted
and published weekly as Bhutan's only newspaper by the Ministry of Communications.
It had a total circulation in 1988 of 12,500 and was published in Dzongkha, Nepali,
In 1992, a royal edict de-linked Kuensel from the government and made it an autonomous
corporation to allow for its professional growth. Since 1998 the newspaper has been
subsidised by its commercial printing and advertisements.
In February 2005 Kuensel began publishing a 12-page edition twice a week, on Wednesdays
and Saturdays and a four-page colour pullout lifestyle section was added in 2006.
In May 2009, Kuensel began publishing six days a week to be become the country's
first nationwide daily with a combined bilingual edition.
Kuensel is published from the capital, Thimphu, and Kanglung, Trashigang, in eastern
Bhutan where a press was set up in 2005. This has ensured that the paper is available
in all districts on the day of publication.
Kuensel went online before Bhutan when an online edition was established in 1997and
is Bhutan's number one Internet site.
With divestment in 2006, today 51 percent of Kuensel is owned by the Government
and 49 percent by private investors.
With a team of trained and seasoned journalists and five bureau offices to provide
nationwide coverage, Kuensel as a public service media, is the number one media
of choice in Bhutan.
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Kuensel Corporation ltd.
P.O Box: 204
Publication and Translation:
Kanglung Regional Office: